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閱讀暖身你可能不知道搜尋引擎優化(SEARCH ENGINE OPTIMIZATION 以下簡稱SEO)，儲存但一定聽過關鍵字搜尋。還在想要怎麼樣才可以讓自己的網站排名往前嗎？搜尋引擎龍頭GOOGLE想的是把他的本分做好-讓人們在GOOGLE上可以搜尋到有用的資料：真實且有關聯性的。進入本文前，請先想想以下單字:(A)縮寫(字首語)(B)重疊(C)操控LONG-TIME SEO JILL WHALEN RECENTLY ANNOUNCED SHE’S ENDING HER SEO CAREER BECAUSE “GOOGLE NOW WORKS. THE TRICKS TOBEAT AND SPAM GOOGLE NO LONGER WORK AS WELL… THIS MEANS, MY FRIENDS, THAT MY WORK HERE IS DONE.”已有18年經驗的SEO顧問JILL WHALEN 近來宣布要結束她的SEO事業，“因為GOOGLE開始行動了。那些用來對付GOOGLE招數不再有用…也就是說，朋友們，我的任務已經結束。”WE USE THE SEO(A)ACRONYM TOO OFTEN AND FORGET SOMETIMES THAT IT STANDS FOR SEARCH ENGINE OPTIMIZATION.我們太常使用SEO這個縮寫，以至於有時會忘記它代表的是搜尋引擎優化。AT ITS HEART, SEO, THE ART OF MAKING CONTENT MORE ACCESSIBLE AND UNDERSTANDABLE TO SEARCH ENGINES, WILL EXIST AND THRIVE FOR AS LONG AS SEARCH ENGINES EXIST.如同SEO的核心意義，這門讓數位內容更容易被搜尋引擎找到並且理解的藝術，理當要跟搜尋引擎共進退。TO BE FAIR, SEOS HAVE ALWAYS BEEN(1) SPLIT INTO TWO (OFTEN (B)OVERLAPPING) CAMPS; THOSE WHO WORK TO ACTUALLY MAKE SITES BETTER, AND THOSE WHO WORK TO GAME THE SYSTEM TO GET CRAPPY SITES RANKING BETTER.但平心而論，SEO顧問通常會被分為兩種(常常會重疊): 致力於把網站變得更棒的，還有致力於操弄技術層面使蹩腳網站排名更好的。WHEN ANSWERING THE QUESTION: IS SEO DEAD? SAM MCROBERTS,CEO OF VUDU MARKETING AND A WIDELY PUBLISHED EXPERT IN THESEO FIELD, RESPONDED AS FOLLOWS “IF, WHEN YOU SAY SEO, WHAT YOU REALLY MEAN IS (C)MANIPULATING SEARCH ENGINES TO PLACE SITES THAT DON’T REALLY DESERVE TO RANK WELL AT THE TOPOF THE SERPS…THEN YES, I’D SAY THAT’S DEAD. (OR DYING ATLEAST, AS SOME MANIPULATIVE TACTICS STILL WORK QUITE WE迷你倉L)”SAM MCROBERTS，VUDＵ行銷公司的總裁也是SEO領域的廣為人知的專家，在被問到SEO是否已死? 回應如下 “當你說的SEO是指操控搜尋引擎讓網站在搜尋結果網頁排名上得到它不應該有的位子，那麼我會說，是的，SEO已死。(或者可以說垂死，因為有些操控手段仍然運作的挺不錯的)”GOOGLE HAS MADE SOME BIG CHANGES WHICH PUSH PEOPLE AWAY FROM TACTICAL SEO BEHAVIOR AND TOWARD A MORE STRATEGIC APPROACH.GOOGLE 作了些大幅度的改變，讓人們從技巧性SEO行為轉為較策略性的佈局。“PENGUIN” IS A CODE NAME FOR THE ALGORITHM THAT DECREASED SEARCH ENGINE RANKINGS OF COMPANIES WHO WERE USING SCHEMES TO ARTIFICIALLY INCREASE THEIR RANKINGS. GOOGLE DECIDEDTO CHANGE THE WEIGHT OF THEIR EMPHASIS FROM JUST “BACKLINKS”MORE AND MORE TOWARDS SOCIAL MEDIA LIKES, SHARES, TWEETS, AND 1+ (GOOGLES OBVIOUS FAVORITE.). THE “HUMMINGBIRD”UPDATE ALSO CHANGED THE GAME AS GOOGLE STARTED TO FAVOR PAGECONSTRUCTION MORE HEAVILY THAN LINKS. THIS MEANS SITES WITH BETTER BUILT PAGES NOW RECEIVE A HIGHER QUALITY SCORE.“企鵝”是一個演算法的程式代碼，會降低那些運用技巧不自然地增加網站排名的公司在搜尋引擎上的排名。GOOGLE決定增加比重在社群媒體的回應像是LIKES, SHARES, TWEETS AND 1+(GOOGLE最愛)，而不再只看反向連結的數量。 “蜂鳥”程式更新也改變了網站排名的遊戲規則，因為GOOGLE開始著重在網頁的架構而不是連結上，也就是說架構較好的網站會得到比較好的品質分數。SEO IS FAR FROM DEAD, BUT IT’S CHANGED SO (2)DRASTICALLYTHAT PEOPLE REALLY NEED TO LEARN TO THINK OF IT AS LESS OFA MARKETING TACTIC, AND MORE OF A BRANDING PLAY.SEO離死還很遙遠，但會徹底地轉變。人們需要試著去把SEO當成品牌營造的一部分，不再只是行銷的一種伎倆。資料來源：FORBES景氣再來，你趁勢而起，IN ENGLISH!很多人都說，英文好薪水會加倍，可以換到外商工作、可以更輕鬆溝通……英文確實可以為你做很多很多事，但是，它能夠為你的人生帶來的最大祝福是：找回失去的自信、耐心、膽量……還有，讓你從一個本土精英變成全球精英。二、三十年了還在跟英文纏鬥的人，要嘛放棄英文不帶罪惡感，要不就征服它享受成就感，下定決心請上網.CORE-CORNER.COM加入VIP計劃。（台北）02-27215033、（內湖）02-87515003、（新竹）03-5782199。儲存倉